If you were wealthy and taking the latest and greatest $100 a month anti-hypertensive medication, how would you feel if you found out that an ancient diuretic that cost 4 cents for a six-month supply was superior?
Why, you'd be upset, wouldn't you? You might even find some merit to the manipulative ravings of a pharmaceutical talking head.
Physicians and scientists of all political stripes need to speak out and resist the wanton use of the media to argue scientific points that are so vacant. Rise up and fight! This is identical to the global warming misinformation lobby. You couldn't get this crap published with peer-review!
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2 comments:
As an office manager, I've watched the evolution of the pharm. companies' marketing approach. Initially it was goodies for the doctor's office. But I don't believe that our doctors were actually swayed by ball point pens that flashed neon lights. Now, unfortunately, the pharm. companies have realized they can go straight to the consumers, who, unfortunately, are prime targets for the hype. Not a day goes by that we don't have a patient demanding a certain treatment. And we're a surgeons' office.
Ms. MOM @ MOMrants.com
Pharmaceutical marketing, in fact marketing of any kind, attempts to achieve a change in a target person's behavior.
If only health personnel paid notice. We have a lot to learn.
Marketing may increase patients' awareness of specific treatments and thus represent a positive, it is otherwise a generally negative waste of time, money and resources. It doesn't even seem to hep my 401K all that much any more.
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